Home > Oopbuy代购业务财务数据分析报告

Oopbuy代购业务财务数据分析报告

2025-04-27
Product 1

AirPods 3-0102

$7.64
Product 1

Jordan 4 Retro (40 color)-0001

$34.72
Product 1

casabianca Fashion Shirts Casual Suits (40 styles)-1146

$26.25
Product 1

Prada Casual Sneakers (22 color)-0015

$38.61
Product 1

New Balance 9060 series (20 style)-0011

$38.89
Product 1

2024 New Jordan 4 (12 colors)-0010

$38.89
Product 1

Dior B30 Series (20 style)-0416

$45.83
Product 1

OG Balenciaga speed-1047

$45.56
Product 1

dior b22-b23-0027

$45.83
Product 1

dunk low （30 color）-0003

$19.44
Product 1

AMIRI MA-1-0024

$72.22
Product 1

Denim tears T-shirt -0930

$9.44
Product 1

Rolex watches (3 qualities 14 styles)-0396

$52.78
Product 1

GOYARD Fashion bags-0182

$9.58
Product 1

Balenciaga Triples (7 styles) -0515

$83.33
Product 1

Louis Vuitton LV belt（36 style）-0246

$11.81
Product 1

Amiri Cap（11 styles）-0662

$13.75
Product 1

Louis Vuitton fashion bag-0185

$48.61
Product 1

Louis Vuitton LV bucket bag（10 styles）-0187

$55.42
Product 1

24-25 Football Jerseys (40+ Colors)-0948

$9.44

Executive Summary

This report presents a comprehensive financial analysis of Oopbuy's purchasing agency business based on consolidated data in spreadsheets. Key metrics including revenue, cost structure, profitability ratios, and cash flow trends are analyzed to evaluate operational efficiency and financial health for Q1-Q3 2023. The findings aim to support strategic decision-making for business expansion and cost optimization. All data has been extracted from cloud-based spreadsheets with integrated API connections to payment gateways and logistics systems.

1. Spreadsheet Data Consolidation

Data Category Source Consolidation Method
Revenue Shopify/PayPal/WeChat Pay UNIQUE order IDs matched with payment records
Product Cost Taobao/1688 invoices VLOOKUP item SKUs
Shipping Cost Logistics provider CSVs SUMIFS by weight & destination
Advanced spreadsheet techniques employed: XLOOKUP for dynamic pricing, Query() for regional analysis, Apps Script automation

2. Core Financial Analysis

Profitability Ratios

  • Gross Margin: 62.8% (Q3) vs 58.2% (Q1)
  • Operating Margin: 21.5% (with 3.2% quality refund impact)
  • Net Profit Margin: 18.9% after transaction fees

Liquidity Analysis

  • Current Ratio: 1.6 showing healthy short-term solvency
  • Cash Conversion Cycle: 14.2 days (improved from Q2 18.7)
Quarterly Margin Trend
Figure 1: 2023 Margin Improvement Through Bulk Purchasing

3. Cash Flow Dynamics

Cash from Operations      ¥728,500
Investing Activities     (¥112,300) [App development]
Financing Activities      ¥200,000 [Owner injection]

Healthy operating cash flow covers 6.8 months of working capital needs. Payment float remains critical with 82.5% of receivables collected within 7 days. Food/Snack category commands higher payment speed versus electronics (58% within 5 days).

4. Recommendation Matrix

  1. Sales direction:
    • Southeast Asia expansion (unit economics 7% better for those products)
    • OEM co-branding (41% of high-traffic keywords untapped)
  2. 3 best product categories by IRR of inventory:
    • Japanese skincare
    • Korean snacks
    • Fidget toys college package
Signed:
Financial Department, April2023
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